django-gwo v0.4 documentation
Before you can go on with Website Optimizer, you need to tag the pages so google can validate them. Django-GWO provides some easy tags to make the process easier than the instructions in Website Optimizer.
At the top of the template, add {% load gwo_tags %}.
In the <head> section of the page add {% gwo_control_script ExperimentName %}. This inserts the copied control script for ExperimentName into the page.
Just before the </body> tag of the template add {% gwo_tracking_script %}
Around each section that you are testing add:
{% gwo_section SectionName %}
... your original content ...
{% end_gwo_section %}
The SectionName is passed through directly to the Website Optimizer JavaScript for the section name.